KUALA LUMPUR, 25 June 2024 – Rexona is thrilled to announce their latest campaign, Rexona Protect, encouraging consumers to move with confidence in all daily life situations. Offering long lasting freshness and fragrance, Rexona empowers everyone to stay fresh and confident with its products’ innovative formula that ensures maximum underarm sweat and odour protection, especially in Malaysia’s hot and humid climate.
The 2023 National Health & Morbidity Survey (NHMS) paints a concerning picture: nearly 30% of Malaysian adults are physically inactive. This trend is likely compounded by our year-round hot and humid climate, making physical activity less appealing. Rexona steps in with its longstanding mission of empowering Malaysians to move with confidence, anytime and anywhere. Whether it’s during a workout, daily commute, both indoors or outdoors, Rexona champions the transformative power of movement on your well-being.
Since the launch of the campaign, we have seen our consumers sharing their most exciting underarm emergencies:
With only a limited number of kits remaining, sign up for the Rexona Protect Kit here [www.ulmysg.com/my/RexonaProtect] and be prepared for any moments of unexpected underarm emergency.
Rexona’s cutting-edge Active Shield Technology ensures exceptional protection against sweat and odour in Malaysians’ lifestyle and hot weather. Whether conquering routine workouts, powering through a busy workday, or commuting, Rexona keeps consumers feeling fresh, fragrant, and confident for up to 72 hours.
To further embrace the confidence and long-lasting freshness Rexona provides, the brand is partnering with Watsons for the Unstoppable Challenge at WOW Plaza, LaLaport on 13 July (Sat) from 10 am to 10 pm. This full-day event will feature exciting activities, with curated zones to encourage movement (such as the Wheel Challenge, Hanging Plank Challenge, and more!), with free cool drinks and ice cream to stay fresh and cool, as well as the opportunity to win amazing prizes upon completion. The movement kicks up a notch from 6pm onwards with FREE special classes from Jump Rope Malaysia and the energetic Zumba Instructor Cassy Lee! To participate, simply purchase any Rexona or Watsons-branded products and sign up for your slot here [https://www.ulmysg.com/my/rexonawatsonsunstoppablechallenge].
Additionally, Rexona is collaborating with Guardian for active lunch breaks and post-work exercises at The Sphere, Bangsar South on 26 July 2024 (Fri), 9am to 7pm. Participants can enjoy simple workout and obstacle challenges designed to incorporate active movement into their daily routines, and win prizes for our Unstoppable Movers!
Rexona would love to hear your most creative Underarms Emergency stories! Share them on our microsite here [www.ulmysg.com/my/RexonaProtect] for a chance to receive a Rexona Protect Kit delivered right to your doorstep! Don’t forget to join us at the Rexona x Watsons Unstoppable Challenge at WOW Plaza, LaLaport on 13 July and the Rexona x Guardian event at The Sphere on 26 July. Stay tuned for more updates and details by following their socials @rexonamalaysia.
