KUALA LUMPUR, 11 March 2026 — Global sports company PUMA and the McLaren Mastercard F1 Team brought the thrill of race week beyond the track and onto the sand with Ignition Beach at St Kilda, turning one of Melbourne’s most iconic seaside spots into a vibrant hub celebrating motorsport, style and fan culture. Hosted during race week in Melbourne ahead of the Australian Grand Prix, the event gave regional guests a unique opportunity to experience the excitement surrounding the opening race of the season.
On Tuesday, 4 March, Malaysia’s leading creators — Tunway (@tunway), Sara Muzam (@saramuzam), and Ezzrin (@ahmadezzrinloy), were invited to join fellow creators from Southeast Asia and Oceania for an exclusive regional experience, Ignition Beach at St Kilda, Melbourne.
The day kicked off with an exclusive driver engagement session with McLaren Racing driver Oscar Piastri, followed by a private evening launch celebration marking the official start of the PUMA x McLaren Racing partnership. Malaysian creators were among those given a first-hand look at the latest collaboration pieces, capturing and sharing the high-energy experience with fans back home.
Thomas Josnik, PUMA’s Vice President Motorsport, said: “Melbourne is where the season’s energy truly comes to life, and with Ignition Beach we wanted to create a space that brings fans right into the heart of it. Together with McLaren Racing, we’re turning one of the city’s most iconic beach locations into a vibrant, open-to-all experience where people can connect with the team, discover the latest PUMA x McLaren gear, and feel the excitement of race week up close.”
Louise McEwen, Chief Marketing Officer, McLaren Racing said: “We are committed to bringing fans closer to the team and offer immersive experiences away from track, so I’m absolutely thrilled to add Ignition Beach St Kilda to the roster of free events we’ve been offering around the globe, including last year’s McLaren Racing Live experiences in London and Austin. It’s fantastic to partner with PUMA and Mastercard to create a family-friendly fan event as we get ready for the first race of the season. ”
For Malaysian fans following the excitement of Formula 1, the event highlighted the growing global culture around motorsport, where racing, fashion and fan experiences intersect. The PUMA x McLaren Racing collaboration brings that same race-week energy off the track and into everyday style.
The PUMA x McLaren Racing Collection is now available in Malaysia, with prices ranging from RM129 to RM529. The full collection can be found at selected PUMA stores nationwide, JD Sports, Foot Locker, and online at PUMA.com.
For the latest updates on the PUMA x McLaren Racing collaboration in Malaysia, follow PUMA Malaysia on social media, including Instagram (@PUMA.malaysia), TikTok (@PUMA.my), and Facebook (@PUMAMalaysia).
