The pet food experts behind local kibbles brand Notti says not quite. It’s just that over the years, many pets have learnt to sniff out quality nutrition in their food.
They’re no longer settling for most mass-market brands, who often cut corners on nutrition for the sake of manufacturing efficiency. It’s why the Malaysian pet food market is ballooning in value, projected to reach US$443.03 million by 2029 — because owners are willing to pay more to meet their furry babies’ growing appetites for healthier choices.
It’s also why Notti banks on their founder’s years of experience in pet nutrition and food science to do things differently.
Instead of high-temperature extrusion, which most brands use to process pet food faster at the expense of zapping away any nutrients in the ingredients, Notti uses a slow-baking process. At a cool 90°C, it locks in both natural flavour and nutritional value, ensuring pets get the full benefits of high-quality, human-grade components.
This technique is backed by the Journal of Animal Science and Biotechnology, which shows that manufacturing pet food at lower temperatures is better to keep nutrients intact and improve how easily pets can digest their food.
Pet owners are noticing the difference too. According to customer data, 98% of Notti customers report that the kibbles have solved their pets’ picky eater issues — it’s the only brand that keeps them coming back for more, without any of the usual fuss. Many have even reported that Notti’s special recipe has helped alleviate their pets’ allergies, thanks to the added probiotics that promote better gut health.
With Notti, even the pickiest of eaters will enjoy healthier mealtimes, letting pet owners finally ditch the drama. These kibbles are premium, packed with nutrition, and won’t break the bank.
For more on how Notti is transforming pet food into science-backed gourmet meals, we’d love to connect you with Yap Ke Yee, Founder of Notti, who has a background in food science and nutrition, on:
- The impact of the slow-baking process on nutrient retention and digestibility in pet food, compared to mass-market, traditional high temperatures
- The science behind low-temperature processing methods and their effect on overall pet health in the long run
- How using human-grade ingredients enhances the quality of Notti’s pet food and appeals to picky eaters
- The connection between taste and palatability to solve the mystery of the fussiest pets
- Insights into the rising demand for premium pet food in Malaysia and how Notti is leading the way in this trend
