KUALA LUMPUR, 7 DECEMBER 2023 – Phones were whipped out and snapping away around KL this morning when the Mat Dollah crew hit the streets of the city.
Reminiscent of the neighbourhood “roti-man” prevalent in the past, the energetic and vibrant crew were on motorbikes loaded up with snacks, ready to be shared with the public. The scene caused a buzz of excitement and led to many people converging on the team to see what was on offer.
The “Mat Dollah” crew is the latest initiative by value retailer MR DOLLAR, which is part of the iconic homegrown Malaysian brand, MR D.I.Y Group. Themed “Mat Dollah, Hero Nilai Berganda”, the initiative is designed to give the public a taste of the wide range of the latest value-priced and trendy products available at MR. DOLLAR stores nationwide.
Starting today and for the next two weeks from 6 to 19 December 2023, the Mat Dollah crew will be visiting 39 different parts of the city, engaging customers with a variety of games with a chance to win exciting prizes while handing out complimentary gifts.
Announcing the initiative, MR D.I.Y. Group Head of Marketing, Alex Goh said, “Unlike many value-price retailers, MR. DOLLAR doesn’t compromise on the shopping experience — our stores have a variety of up-to-date and trendy products at great value, and an enjoyable shopping experience as well. For two weeks, our “Mat Dollah” crew hitting the streets of Klang Valley to bring joy and share the good news of great value to our customers. And everyone is invited to join the fun.”
MR DOLLAR has a network of conveniently located stores in the Klang Valley, offering products ranging from household, furnishing, stationery, toys, jewellery, as well as F&B products.
In conjunction with the ‘Mat Dollah, Hero Nilai Berganda’ initiative, the retailer is running a promotion called ‘Pilihan Mat Dollah’ until the year-end. Malaysians can find unique, up-to-date items at the stores, including trendy hair accessories and jewellery, water bottles, and also famous snacks and drinks from famous brands like Konjac Jelly and many more. For the full list of ‘Pilihan Mat Dollah’ products on offer, visit: https://www.mrdollar.co/mrdollar-pilihan-mat-dollah-2023.
The retailer is also offering mystery gifts to the first 10 people at each location. To qualify, participants need to post snippets of the roving event on their own social media, tagging @mrdollar.malaysia. After that, they simply need to show their post for redemption.
For more information and updates, visit MR. DOLLAR’s website, www.mrdollar.co, or its social media platforms — Facebook and Instagram @mrdollarmalaysia.
