Kuala Lumpur, 30 July 2024 – L’Oréal Professionnel introduced its latest breakthrough in hair repair research, the Absolut Repair Molecular, which is a pioneering haircare line designed to rebuild hair at the molecular level. Developed in collaboraCon with scienCsts and hair experts through L’Oréal Advanced Research, this innovaCve soluCon marks a significant milestone in the industry for hair damage repair.
Damaged hair remains as one of the most persistent and common hair care issues, affecCng more than 65% of consumers in Malaysia and Singapore, with common concerns such as dryness, split ends, breakage, lack of shine, and limpness of hair. ReflecCng this trend, online searches for hair damage remedies have increased by 8.3%.
When hair is damaged, its molecular structure, primarily composed of pepCdes, is compromised. PepCdes, made up of 18 amino acids, are linked together by pepCde bonds. When these bonds degrade due to external aggressions such as heat or chemical treatments, hair becomes damaged.
The root of it lies deep within the molecular level of the hair, at its very core. A weakened and damaged core deprives hair of its vitality and resilience, resulCng in a lack of movement and elasCcity. Once this molecular structure is compromised, the damage becomes excepConally challenging to reverse.
Consumers are not seeking temporary fixes but more lasCng soluCons. According to reported trends, they understand that hair damage extends beyond surface appearances. As the pursuit of healthier hair gains momentum, the demand for long-lasCng damage repair soluCons conCnues to increase. This soluCon is now available with L’Oréal Professionnel Absolut Repair Molecular.
As pepCdes are too large to penetrate the hair fiber effecCvely, L’Oréal Professionnel’s research has developed a patented method that enables deeper penetraCon of pepCdes into the hair fiber for comprehensive repair. L’Oréal Advanced Research achieved this breakthrough discovery with advanced technology that ulCmately breaks down pepCdes and makes them small enough to penetrate the hair fibre, to deliver damage repair care right to the core of the damage.
Absolut Repair Molecular is formulated with:
• Ultra-Concentrated 5 Amino Acids: A blend of glycine, serine, glutamic acid, arginine, and tyrosine to restore hair’s texture, strength, and movement.
• Pep?de Bonders: Components that rebuild the bonds between amino acids, counteracCng degradaCon and restructuring hair composiCon.
As these components synergise, Absolut Repair Molecular restores the internal damage to hair’s molecular level, enabling hair to regain movement, elasCcity, and strength. This process also rebuilds texture, ends, and shine, effecCvely repairing any surface damage. The soluCon repairs up to two years of damage, in one use, leaving hair visibly transformed.
Absolut Repair Molecular is set to be a new standard in haircare, offering an effecCve soluCon for restoring hair’s strength and resilience. Customers can visit their preferred L’Oréal Professionnel salons for damage repair soluCons, receiving care and aTenCon from L’Oréal Professionnel’s hairdressers.
For a list of our partner hair salons, kindly visit the L’Oréal Professionnel salon locator to locate your nearest L’Oréal Professionnel salon by searching under your respecCve country (hTps://hair-salon-en.lorealprofessionnel.com). Absolut Repair Molecular is also available for purchase online at Lazada Malaysia, Shopee Malaysia and Lazada Singapore .
