KUALA LUMPUR, 30 April 2025 – Klook, Asia’s leading travel and experience platform, officially launched its first-ever global brand campaign, The Best You, in Malaysia with a joyful Raya Open House celebration.
The event brought together over 75 members of the media, key opinion leaders, and Klook Kreators at ROM 8 Studio by Metal Bees for an evening of cultural sharing, personal storytelling, and a sneak preview of The Best You campaign brand film, as well as a unique content series featuring none other than Marie Kondo.
“The Best You is more than a campaign, it’s a mindset shift,” said Sarah Wan, General Manager, Indonesia, Malaysia and Singapore, Klook. “Malaysian travellers today aren’t just looking for escapes. They are seeking joy, renewal, and deeper connections, values that are also at the heart of Raya. Through this campaign, we aim to inspire travellers to rediscover themselves through curated, meaningful experiences.”
A Campaign Inspired by Joy and Presence
The Best You campaign reframes travel not as a luxury or escape, but as a catalyst for self-discovery, emotional clarity, and personal growth. For 64% of travellers globally, travel is a way to boost self-confidence and reconnect with their best selves.
The Best You brand film, revealed during the launch, invites viewers to reconnect with the emotional purpose behind travel. Whether it’s finding their fearless side in New Zealand, their playful side in Tokyo, or their reflective side in Ubud, the campaign centres on the idea that discovery — of places, people, and parts of ourselves — has the power to bring out our best.
To launch the campaign globally, Klook also teamed up with Marie Kondo in a fun yet thought-provoking content series that follows her own personal journey of reinvention. Known for transforming lives through her philosophy of “sparking joy”, Marie Kondo has since embarked on a new chapter — finding joy through travel, presence, and spontaneity.
A highlight of the evening was a special sharing session with Klook Kreator Merantau Dunia or Za, who spoke about her own transformation through travel and how Klook has been a companion in her journey of growth.
Klook’s Role in Malaysia’s Travel Transformation
As domestic tourism continues to grow, The Best You supports Malaysia’s experience-driven traveller segment by promoting curated experiences across attractions, wellness, F&B, mobility, and culture. Klook is set to introduce thematic itineraries and creator-led content to keep inspiring Malaysians to explore locally and meaningfully.
Beyond the brand film, and content series with Marie Kondo, The Best You extends across platforms with experiences designed to spark personal reflection and emotional connection. An online personality quiz brings people on an immersive journey to explore what travel means to them. Based on Myers-Briggs Type Indicator (MBTI), those completing the quiz will get one of eight travel personas, expanding on what each persona’s best self is, with recommended bookable Klook experiences tailored to each persona.
Ready to find the best you? Take the quiz and start your journey today at experiencethebestyou.com
Get inspired: watch The Best You short film now.
