Kuala Lumpur, 28 February 2025 – Kamakura’s beloved Warabimochi has arrived in Malaysia, bringing an authentic taste of Japan. Kamakura made its highly anticipated Malaysian debut yesterday with an exclusive pop-up store at APW Bangsar, offering visitors a sensorial experience into the world of authentic Warabimochi. This limited-time showcase allowed guests to savor freshly made Warabimochi, explore its rich history, and witness the meticulous craftsmanship behind each delicate piece.
Kamakura is set to officially open its doors at Mid Valley Megamall on 14 March 2025, followed by Pavilion Kuala Lumpur on 29 March 2025 bringing a refined and tranquil space where customers can enjoy the full range of its signature Warabimochi creations, including seasonal specials and exclusive offerings.
“We are thrilled to introduce Kamakura’s exceptional Warabimochi to Malaysia,” says Billy Koh, CEO of Kamakura Malaysia. “Malaysians have a discerning palate, and we believe they’ll appreciate the unique texture and refined flavors that make our Warabimochi so special. It’s a true taste of Japanese culinary artistry. We’ve carefully sourced the finest ingredients and maintained the traditional methods of preparation to ensure that every piece of Warabimochi we serve is a testament to Kamakura’s heritage.”
Warabimochi Kamakura is a tribute to centuries-old artistry, meticulously prepared using a secret blend of premium Japanese ‘warabi powder’. Unlike its firmer versions, Kamakura’s signature Warabimochi features a uniquely chewy yet melt-in-your-mouth texture, achieved through the skilled kneading techniques of expert artisans. It is also known for its translucent, jelly-like confection generously dusted with high-quality, deeply roasted kinako (soybean flour) and drizzled with Kamakura’s homemade ‘kuromitsu’, made exclusively with Okinawan black sugar. The result: a harmonious balance of delicate sweetness and rich, nutty aromas.
Its stellar success in Singapore, Hong Kong, China, and Australia, where it quickly captivated a loyal following with its commitment to quality and authenticity, speaks to the universal appeal of its delicate, melt-in-your-mouth Warabimochi. Now, Malaysians can discover what has made Warabimochi Kamakura a favorite among discerning food lovers worldwide, inviting them to indulge in a true taste of Japan.
On the Street Spectacle
Adding to the pre-launch excitement, Kamakura engaged in a unique guerilla stunt on Saturday, 22 February. A Japanese traditional performer was spotted at four iconic locations across Kuala Lumpur – Bukit Bintang, Chinatown, APW Bangsar, and Mont Kiara. This captivating visual spectacle piqued the curiosity of onlookers and sparked excitement across social media, creating anticipation for the official arrival of Warabimochi Kamakura. Those who scan the QR codes can redeem two (2) pieces of Kamakura’s signature Warabimochi for free at select stores from:
- APW Bangsar: 28 February – 6 March 2025
- Mid Valley Megamall, Kuala Lumpur: 15 March – 21 March 2025
- Pavilion Kuala Lumpur: 5 April – 11 April 2025
- *Limited to 500 redemption per outlet
Click HERE to redeem your free Warabimochi Kamakura!
Be among the first to try Warabimochi Kamakura for yourself. Visit the exclusive pop-up at APW Bangsar, which runs from 20 February 2025 for 2 months.
Learn more about Warabimochi Kamakura at www.warabimochi-kamakura.com/en/ and follow us on Instagram @kamakura_malaysia for the latest updates. You can scan the QR code from our recent campaign and unlock special offers at our Kamakura stores from 28 February 2025 to 31 March 2025.
