TOKYO, September 30, 2025 — Casio Computer Co., Ltd. announced today the release of a new G-SHOCK to support the Pink Ribbon campaign, which promotes the importance of early detection, diagnosis, and treatment of breast cancer.
G-SHOCK was born from the quest to develop a tough watch that would not break even if dropped. Today, the brand embraces a vision of a world where everyone can take on challenges in their own way. To help build a world where people live in good health and pursue life without giving up on opportunities because of illness, Casio releases limited-edition pink G-SHOCK timepieces each October as part of its awareness initiatives.
The new GMA-S145PK is based on the compact GMA-S140, a downsized version of the popular GA-140 with a digital-analog combination display. Symbolizing the Pink Ribbon campaign, the watch is dressed in varied shades of pink throughout, adding a touch of brightness to any simple outfit.
Casio remains committed to supporting the Pink Ribbon campaign worldwide through donations and event activities, as part of its ongoing efforts to help build a world where everyone can live with health and confidence.
