TOKYO, August 5, 2025 — Casio Computer Co., Ltd. announced today a collaboration with the Web3*1 metaverse gaming platform The Sandbox as part of the VIRTUAL G-SHOCK project involving the G-SHOCK brand of shock-resistant watches. In an ongoing rollout beginning September 3, game content offering experiences of the G-SHOCK worldview will be made available, along with limited-edition non-fungible tokens (NFTs) and avatars.
*1 Web3 (Web 3.0) refers to the next generation of the Internet, a decentralized network realized with blockchain technology.
Driven by its Purpose — “Through the power to put wonder at hand, bring new levels of joy to lives one by one” — Casio continues to bring unprecedented new value to the world. The VIRTUAL G-SHOCK project was launched in 2023, embodying the G-SHOCK brand’s commitment to exploring the potential of shock-resistant watches. The project offers new user experiences, including new content creation and user community building, with a core focus on NFTs and the metaverse.
Now, as part of the project, G-SHOCK City — a game space offering experiences of the G-SHOCK worldview to users free of charge — will be made available on the Web3 metaverse gaming platform The Sandbox, and limited-edition NFTs will be sold. Visitors to G-SHOCK City will have opportunities to learn about G-SHOCK history in an adventure-game format and enjoy survival races based on a shock-resistance testing theme. In addition, avatars and NFT items with G-SHOCK motifs will be made available for purchase, expressing the brand’s worldview in ways possible only with Web3 technologies.
Casio will continue to create opportunities for both existing G-SHOCK fans and new users to familiarize themselves with the brand’s special appeal through new user experiences unique to the virtual realm.
Comments from Sebastien Borget, Co-Founder of The Sandbox
We’re thrilled to have Casio G-SHOCK enter The Sandbox as our first jewelry brand, bringing a bold new expression of fashion and identity into The Sandbox,” said Sebastien Borget, Co-Founder of The Sandbox. “Just like people accessorize in real life, players in the metaverse use their avatars to show off their style, passions, and individuality. This collaboration reimagines a beloved IP in a gamified, immersive way tied to a product launch, showing how The Sandbox empowers brands to create meaningful, interactive experiences for their fans.
Comments from TAKAHASHI Oh, Executive Officer and Senior General Manager of the Timepiece Division at Casio Computer Co., Ltd.
Collaborating with The Sandbox has given us opportunities to communicate our brand identity in unprecedented new ways. Not only are we expressing iconic G-SHOCK designs in the form of avatars, but we are incorporating their impressive toughness into unique game experiences, as well. We are excited to offer these new experiences to fans of G-SHOCK and The Sandbox alike. We hope users will enjoy our special avatar lineup and metaverse experiences and immerse themselves in the world of G-SHOCK.
Overview of the “G-SHOCK Droid Collection” Avatar Sale
A robot-style official avatar for The Sandbox, inspired by the iconic G-SHOCK design, will be released. Based on G-SHOCK four iconic styles — DW-5600, DW-6900, GA-110, and GA-2100 — as well as the bold and oversized GA-V01, each avatar features a unique design that makes the most of the special properties of NFTs.
Overview of G-SHOCK City Metaverse Experiences
G-SHOCK City offers free game content featuring survival races that evoke the rigorous shock-resistance and durability testing G-SHOCK watches undergo in the real world to ensure their quality. Users can also enjoy an adventure-style game that takes them through the history of G-SHOCK, from its creation to the present day.
