PENANG, 29 January 2024 – Canon Marketing Malaysia (“Canon”) joined hands with the Seberang Perai City Council (MBSP) and Shorebirds Peninsular Malaysia Project (SPMP) to host a series of bird conservation awareness activities at Sungai Tembus, Penang today in conjunction with World Wetlands Day.
The highlight of the event was the launch of a microsite dedicated to shorebirds in Malaysia. Canon sponsored the microsite development, created by SPMP, an independent research unit focused on shorebird conservation. This platform offers comprehensive information on over 70 shorebird species, along with specific locations in Malaysia where these birds can be observed. Additionally, it includes a special section featuring the experiences of birders using Canon cameras, along with photography tips and tricks.
This initiative aims to heighten awareness regarding the importance of conserving shorebirds and their habitats, emphasizing the intricate connection between these avian species and the wetlands they inhabit, aligning seamlessly with the essence of World Wetlands Day.
Commenting on the occasion, YB Dato’ Seri Sundarajoo Somu, Penang EXCO for Housing and Environment, expressed gratitude that the bird conservation activities were held in Sungai Tembus, highlighting that “Penaga Wetlands is not only a haven for biodiversity but offers a unique opportunity for visitors to immerse themselves in the beauty of our environmental ecosystems. The event also aligns with MBSP’s mission to contribute to the Sustainable Development Goals. The SDGs serve as a compass to MBSP and we have made significant strides in promoting environmental conservation and sustainable practices in the city, including by reducing per capita emissions and encouraging tree planting activities.”
The event included a range of other engaging activities, including a birding tour by boat at Sungai Tembus, where guests were provided with Canon cameras for bird watching. The guests were also treated to educational talks on shorebirds and bird photography, along with a special demonstration on the process of bird ringing.
Daren Tan, Head of Penang Branch at Canon Marketing Malaysia said, “Guided by Canon’s corporate philosophy of ‘Kyosei’, reflecting the idea of people living and working together harmoniously for the common good, we are delighted to collaborate with our partners and play a part in emphasizing the significance of these ecosystems to ensure their sustainability.”
Aligned with its overarching message, “Imaging for Good,” the company steadfastly commits to cultivating a better and more sustainable society, with pillars of education, community care, environment, and cultural enhancement at its core. Canon actively engages in initiatives aligned with its vision, underscoring the significance of imaging while seamlessly integrating social contributions into the fabric of creating a brighter and more delightful world for everyone. This event serves as a seamless extension of Canon’s ongoing conservation endeavours in Sungai Tembus, a designated Key Biodiversity Area. In 2023, the company planted 200 mangrove trees in Sungai Tembus, contributing to the preservation of the pristine forest and promoting awareness of the crucial importance of ecological conservation.
For more information about shorebirds in Malaysia, visit the microsite here at https://shorebirds.my.
To find out more about Canon’s environmental and corporate social responsibility initiatives, visit: my.canon/en/consumer/web/company-about-csr.
