Kuala Lumpur, 12 March 2026 – Astro BizOne, a simplified pack for food and beverage (F&B) outlets by Astro, today announced the continuation of its rewards campaign with the launch of the all-new Astro BizOne Rewards Campaign, offering up to RM17.5 million worth of guaranteed marketing support to help F&B outlets across Malaysia reach more customers and grow their businesses.
Building on the momentum of the campaign introduced in 2025, this year, Astro BizOne Rewards moves from a lucky draw format to a guaranteed rewards model, ensuring that eligible F&B outlets receive marketing exposure through Astro’s television, radio and digital platforms when they subscribe to Astro BizOne packages.
The earlier Astro BizOne Rewards campaign saw 200 F&B outlets across Malaysia receive at least one form of marketing support through Astro’s platforms. This included 87 outlets promoted through Astro Audio Ads, while 48 outlets each were featured on video segments in Buletin Awani and Borak SeeNI, giving small businesses valuable national media exposure. The campaign also brought outlets closer through activations such as watch parties, meet-and-greet sessions and food review features.
Tan Sian Tuang, Head of Consumer and Enterprise Business, Astro said, “Marketing drives business growth, and Astro’s powerful mix of TV, radio and digital platforms gives Small & Medium Enterprises (SME) the visibility they need. With rising marketing costs, F&B operators are constantly searching for practical ways to attract customers and stand out, and Astro BizOne Rewards was created to provide accessible, meaningful exposure for SMEs across Astro’s media ecosystem. Last year, the campaign helped many F&B outlets across Malaysia reach wider audiences, and the strong participation showed its real impact. This year, we’re building on that momentum and expanding our support so more outlets can gain visibility and unlock new growth opportunities.”
Encik Irfan, owner of Restoran Nasi Lemak Burung Hantu Gombak who received marketing support through Astro Audio Ads as part of the Astro BizOne Rewards campaign last year, said, “Being featured on Astro Audio Ads introduced our outlet to customers we never would have reached on our own. As a small business, we’ve always focused on serving our regulars — but this campaign opened the door to a much wider audience. Soon, new customers started walking in saying they heard about us via radio ads. Since then, we’ve seen a steadier flow of customers, and the visibility has truly helped our outlet grow and stay busy.”
Guaranteed Marketing Rewards for Participating Outlets
Eligible outlets will receive one (1) guaranteed marketing reward based on their BizOne minimum monthly subscription value:
Astro Audio Ads + Buletin Awani Feature (Minimum monthly subscription: RM1,200)
Reward value: approx. RM163,000
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A professionally produced 1-minute feature and interview on Buletin Awani, Malaysia’s leading news channel, giving the outlet valuable nationwide media exposure
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Online coverage on Astro Awani’s digital and social platforms, helping more customers discover the outlet
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Astro Audio Ads for the outlet, with 56 radio ad spots over 7 days (8 spots per day) to drive awareness and footfall
Astro Audio Ads + Borak SeeNI TV Feature (Minimum monthly subscription: RM1,000)
Reward value: approx. RM111,000
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A dedicated segment on Borak SeeNI, a dynamic TV talk show on Astro Prima that highlights entertainment and business insights, industry trends and success stories
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Social media exposure on Borak SeeNI platforms to extend reach beyond TV viewers
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Astro Audio Ads for the outlet, with 56 radio ad spots over 7 days (8 spots per day) to drive awareness and footfall
Astro Audio Ads + Digital Magazine Feature (Minimum monthly subscription: RM800)
Reward value: approx. RM78,000
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A 30-second radio ad aired 35 times over 7 days on up to two Astro Radio stations (Astro Audio operates 12 stations nationwide including ERA, Hitz, Mix, MY, Raaga, Sinar, Lite, Gegar, Zayan, Melody, GoXuan, ERA Sabah and ERA Sarawak)
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A feature article on a digital magazine platform such as Rasa, Maskulin, Nona or Vanilla Kismis, helping the outlet tell its story and reach more customers online
The Astro BizOne Rewards campaign runs from 9 March 2026 to 31 January 2027. New F&B outlets that subscribe to the Astro BizOne package during this period with a minimum monthly subscription value of RM800 will automatically qualify for the corresponding reward tier based on their subscription value. Following activation, the AstroBiz team will verify eligibility and contact participating outlets within 60 days to arrange the fulfilment of the reward.
Astro BizOne provides a full suite of live sports coverage as well as entertainment content, featuring major sporting events such as the Premier League, BWF tournaments, Liga Malaysia, Sepak Takraw League, Formula 1, cricket and tennis, alongside26 non-sports channels. It also offers fair and transparent pricing tailored to different business types and seating capacity.
Businesses interested in participating in the Astro BizOne Rewards campaign can contact the AstroBiz sales team or authorised business partners or reach AstroBiz Customer Support at +603 9544 7566 or astrobusinesssupport@astro.com.my for more information.
