[July 25, 2024 – KUALA LUMPUR, MALAYSIA] ASICS is thrilled to unveil the Celebration of Movement – the first ever exclusive pop-up set to take place in the heart of Bangkok this August. This experiential pop-up celebrates the sporting season through innovative product trial opportunities with the brand’s latest collections, a gallery showcase of inspiring regional voices and stories, as well as engaging weekend-only activities.
” The ‘Celebration of Movement’ pop-up in Bangkok signifies a groundbreaking milestone for ASICS, encapsulating the core of our brand within a vibrant space. This event not only embodies our dedication to the ‘Sound Mind, Sound Body’ philosophy but also sets a new standard for community engagement and inspiration. Timed perfectly amidst a fast-growing market and synchronized against the global sporting season, this immersive experience celebrates the vitality of movement, highlighting its profound impact on mental and physical well-being,” shares Yogesh Gandhi, Managing Director of ASICS Asia Pte Ltd.
Set against the backdrop of global sporting excellence, the pop-up will offer attendees an equally immersive sporting-meets-lifestyle brand experience unlike any other, driving home the brand’s philosophy of Sound Mind, Sound Body.
SPOTLIGHTING SOUTHEAST ASIAN AMBASSADORS & THEIR UPLIFTING MOVEMENT JOURNEYS
Anchoring the Celebration of Movement pop-up is a collection of uplifting and inspiring real life stories of the ASICS community. Discover over 40 stories on the power of movement on their minds from ASICS brand ambassadors such as Nichkhun, Tay Tawan, newly-joined ambassadors Luke Ishikawa Plowden and Ryu Vachirawich to ASICS athletes Natalie Dau and Sarocha Sinprasop Jiie amongst many others.
“I am delighted to introduce this Celebration of Movement campaign series, which resonates deeply with our community. At its core, it celebrates the inseparable link and connectivity between mindfulness and physical well-being, embodying our lifelong commitment as a caregiver brand. Through engaging experiences and meaningful connections, we aim to inspire a lifestyle where every step forward enhances both mind and body,” shares Gabriel Yap, Regional Senior Marketing Director of ASICS Asia Pte Ltd.
“Movement has been a key part of my life as a performer. I practice to the point I can perform, and move, even with my eyes closed. ASICS‘ Sound Mind Sound Body mantra propels me to greater heights, allowing me to perform by best, and be my best.“ shares Nichkhun.
USHER IN THE CELEBRATION OF SPORT WITH ASICS IN BANGKOK
1st August marks the opening night, which will be graced by a luminous line up of celebrities and brand ambassadors from Nichkhun, Luke Ishikawa Plowden and Ryu Vachirawich and more. Fellow regional brand ambassadors, including Foo Fang Rong, Hariz Hamdan, Gazini Ganados and Neng will also be present at the opening festivities.
The Celebration of Movement pop-up will be open to the public from 2nd August to 12th August, at EmSphere, Sphere Gallery 1, MF, Bangkok, Thailand, offering visitors a chance to experience first-hand the latest in ASICS technology and design. Highlights include:
● Celebration of Sport Collection: Discover the latest innovations inspired by the vibrant tones of the “city of lights“ across Performance Running, Core Performance Sports, and SportStyle categories
● ASICS Test Runs: Guests can put the latest SUPERBLAST™ 2 PARIS and MAGIC SPEED™ 4 shoes to the test on specially provided treadmills experiencing firsthand the pinnacle of ASICS’ technological advancements
● An unique sculpture by MINISHI: A centrepiece by the renowned 3D artist will be on display, designed based on the notion of “The world is your track“, and break the traditional boundaries of a running track, adding a distinctly creative dimension to the athletic experience.
● Chances to Win Exclusive Merchandise: Visitors will receive a OneASICS™ Event Passport upon entry which allows them to collect stamps at the various interactive zones, from a smashing game of Nintendo Switch Tennis to BlazePod Drills, 1-minute trial runs and more, to win exclusive merchandise.
● Exciting Weekend-only Activities: More stamps can be collected on the OneASICS™ Event Passport which unlocks exclusive weekend programmes, including SportStyle shoe customisation workshops conducted by South Korean based jewelry studio, SYLK to fireside chats with CARNIVAL and more.
The Celebration of Movement pop-up will be open 2 – 12 August at the EmSphere, Sphere Gallery 1, MF, Bangkok, Thailand from 11am – 9pm daily.
Follow @asicssg and @asicsth for all the latest updates. To find out more about the Celebration of Movement pop-up and register for all the exciting activities, visit this link. Do note that registration for the interactive pop-up activities will open on 1 August.
