KUALA LUMPUR – 26 September 2024 – Sports company PUMA and music artist, creative, and designer A$AP Rocky have dropped its latest collection featuring footwear, apparel and accessories. In this highly anticipated collection, Rocky is debuting his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.
Handpicked from the archive, the Inhale Distressed was inspired by car mechanics in the garage finishing their days with grease stains and dirt all over their clothes. Both the Inhale and full collection pieces feature a distressed treatment, authentic racing design details, and A$AP Rocky x PUMA branding.
The full collection includes:
- A$AP ROCKY X PUMA INHALE DISTRESSED: This progressive streetwear staple is re-engineered with an allover distressed treatment, embroidered flames surrounding the Formstrip, and a translucent gradient sole.
- A$AP ROCKY X PUMA TANK TOP: This tank stands out with a puff-printed PUMA Cat Logo with tire marks at the chest, plus AWGE branding at the back. It features a loose fit and a distressed treatment as if it’s been worn in the garage all day.
- A$AP ROCKY X PUMA KNEE PAD PANTS: This pant is inspired by the knee pads worn by pit crews. An oversized PUMA Cat Logo appears at the front, with a PUMA Formstrip embroidered at the back pocket.
- A$AP ROCKY X PUMA TEAM ZIP POLO: This zip polo is a fusion of streetwear and racing DNA. Its classic polo design features racing graphics and AWGE branding, a distressed and lived-in treatment, and a zip closure at the throat.
- A$AP ROCKY X PUMA DENIM SHORT: The denim shorts are designed with dark wash denim and a baggy fit and feature oversized PUMA branding at the front and a Formstrip stitched at the back pockets.
- A$AP ROCKY x PUMA WEBBING BELT: The webbing belt directly pulls inspiration from old school car seatbelts. It features PUMA, A$AP Rocky, and AWGE embroidered patches with a classic seatbelt closure.
- A$AP ROCKY x PUMA LEATHER BELT: The leather belt is designed with crystal buckle details and removable pouches. Its design is inspired by a mechanic’s toolbelt, elevated and reimagined for day-to-day functionality.
- A$AP ROCKY x PUMA PADDED BALACLAVA: The padded balaclava features PUMA and AWGE graphics throughout. The piece mimics a racers helmet, featuring a Velcro closure at the mouth.
As we’ve seen with his past campaigns, A$AP Rocky was hands-on throughout the entire creative process from product design to directing and styling the marketing campaign. “It was about time that I put my own spin on some of the best footwear styles that PUMA has to offer,” said A$AP Rocky.
He further added “We also have the OG Inhale with hand-distressed fabric and custom embroidery/detailing, giving that worn look to tie into the rest of the apparel. I’m really happy with how these turned out and can’t wait for everyone to see what else we have been working on.”
The apparel collection is available now ranging from RM359 – RM2,299 on PUMA.com and Atmos KL, while the PUMA INHALE DISTRESSED will be exclusively available at Atmos KL at a retail price of RM569.
