Engineered with maximum, consistent comfort in mind, the fourth generation comes in three new ranges, Delta, Hyper Craze and Essential for men and women
Kuala Lumpur, 28 September 2022 – Skechers, The Comfort Technology Company™, and a global leader in lifestyle and performance footwear, has announced a new launch of the Max Cushioning series. The collection features three new lines, Max Cushioning Delta, Max Cushioning Hyper Craze and Max Cushioning Essential.
The new range is available online at www.skechers.com.my, Lazada, Shopee and selected stores, and it will still be launched progressively until the end of this year for Max Cushioning Delta, Max Cushioning Hyper Craze and Max Cushioning Essential.
Building upon the existing range, this new launch is the fourth generation of the Max Cushioning line and features a collection specially designed for fitness enthusiasts of all levels. The latest iteration has been crafted to provide a comfortable, cushioned experience that stays consistent no matter how long you wear the shoes and offers excellent support.
Max Cushioning Delta strikes an outstanding balance between those who want to have a stylish pair of shoes but can also keep up with regular workout sessions in a gym. The Delta also features Goodyear® Performance Outsole for excellent traction for running outdoors and on the track.
Max Cushioning Hyper Craze is for hardcore fitness fanatics who want a comfortable and durable shoe to keep up with their intense workout sessions. It features the Goodyear® Performance Outsole and the HYPER BURST® cushioning to ensure consistent comfort no matter how demanding the users are.
Max Cushioning Essential is excellent for those who do light workouts and value comfort and support but also want a pair of durable, light and easy shoes to wear while out and about during your day. These are great for those who want an all-purpose pair of shoes.
“Here at Skechers, we have always designed our shoes to blend comfort and style perfectly. The new Max Cushioning range best exemplifies this. Our customers love its unique combination of style, comfort and support, so we have incorporated our latest technology innovations into this new range, alongside our Goodyear® outsole for maximum durability, comfort and traction. For these reasons, Fitness enthusiasts from athleisure to the most rigorous and demanding workout sessions will be able to complete their workouts confidently.” Said Zann Lee, Managing Director of Skechers Southeast Asia.
Skechers X Goodyear® Performance Outsoles
Established in 1898, Goodyear® has over 120 years of excellence and innovation. The outsoles are made with the same technology as the Goodyear® Best All-Weather Traction tires. The rubber is a soybean oil-based type that increases traction and durability across a broader range of temperatures.
- Excellent traction on most surfaces and conditions
- Enhanced stability through exceptional traction
- Durable Rubber for long-lasting wear
The Skechers Max Cushioning Delta. Feel the confidence to run, walk and work out in total comfort with Skechers Max Cushioning DeltaTM. This athletic lace-up features engineered mesh and synthetic upper with a Skechers Air-Cooled Goga MatTM and ULTRA GO® cushioned platform.
- Skechers Max CushioningTM design for exceptional comfort and support
- Skechers Air-Cooled Goga MatTM breathable insole with high-rebound cushioning
- Lightweight, responsive ULTRA GO® cushioning platform
- Goodyear® Performance Outsole delivers enhanced traction, stability and durability Ortholite® comfort foam insole layer adds long-term cushioning and high-level breathability with 5% recycled rubber content
- NRT – Natural Rocker Technology for a smooth heel-to-toe transition
The Skechers Max Cushioning Hyper Craze – More Bounce, Less ounce. With every step with the Hyper Burst cushioning technology. They are specially crafted with a “supercritical” mechanical foaming process that creates thousands of bubbles in a cell-like structure that is compressed into the midsole. This structure makes a unique midsole that is lighter and more resilient than the standard EVA foam process and has the following benefits and Skechers’ latest advancements in comfort technology.
- Responsive energy return with every step
- Ultra-lightweight for an effortless stride
- Superior durability to go the distance
- Skechers Max CushioningTM design for exceptional comfort and support
- Skechers Air-Cooled Goga MatTM breathable insole with high-rebound cushioning
- Lightweight, responsive ULTRA GO® cushioning platform
- Goodyear® Performance Outsole delivers enhanced traction, stability and durability
- Ortholite® comfort foam insole layer adds long-term cushioning and high-level breathability with 5% recycled rubber content
- NRT – Natural Rocker Technology for a smooth heel-to-toe transition
The Skechers Max Cushioning Essential features maximised cushioned support and comfort. The athletic lace-up has a specially engineered breathable outer mesh, a Skechers AIR COOLED GOGA MATTM insole, and a lightweight ULTRA GO® cushioned insole. Perfect for those athleisure activities and walking.
- Skechers Max CushioningTM design for exceptional comfort and support
- Lightweight, responsive ULTRA GO® cushioning platform
- Skechers Air-Cooled Goga MatTM breathable insole with high-rebound cushioning
- Ortholite® comfort foam insole layer adds long-term cushioning and high-level breathability with 5% recycled rubber content
The shoes have also been specially crafted and meticulously tested to ensure that the cushioning stays consistent and supports you throughout the day,
- NRT Natural Rocker Technology for a smooth heel-to-toe transition
- Engineered mesh and synthetic upper with lace-upfront
- Flexible traction outsole with a padded heel for added stability
The Skechers Max Cushioning Delta and Max Cushioning Essential are available now at www.skechers.com.my, Lazada, Shopee, as well as the selected Skechers stores: The Intermark Mall, Pavilion Bukit Jalil, Mitsui Lalaport BBCC Kuala Lumpur, Sunway Big Box Retail Park, Gateway@KLIA2, Aeon Big Wangsa Maju, Lotus’s Terbau, Suria KLCC, 1 Utama Shopping Centre, Pavilion Kuala Lumpur, Sunway Pyramid and other Skechers stores.
In conjunction with the launch of Skechers Max Cushioning, Skechers Friendship Walk 2022 is happening on 30th Oct 2022 at Piazza, Pavilion Bukit Jalil. You will have a great time bonding with your family and friends through a series of exciting games and activities. Besides, get 30% OFF Skechers Voucher and stand a chance to win 1 Year’s Supply of Skechers Shoes (T&C’s Apply)! Visit https://bit.ly/SkechersFriendshipWalk2022 to sign up and learn more about the event.
Come dressed up with your family and friends as Skechers will be giving away RM1,000 worth of Skechers Apparels for The Most Stylish, The Most Sporty and The Best Costume.
Lastly, Skechers will donate RM10,000 on behalf of the participants to charity.
