PETALING JAYA, 11 June 2026 – The world’s largest sporting event is here, and with anticipation building around the upcoming World Cup 2026, CelcomDigi Berhad (“CelcomDigi”) is undertaking extensive preparations to ensure customers across Malaysia stay seamlessly connected during the tournament period via the RTMKlik app. CelcomDigi expects a significant increase in mobile data traffic nationwide, particularly during match hours.
The company anticipates that the surge in demand will be driven by live streaming, social media engagement, and real-time content sharing as fans follow the action. CelcomDigi’s Chief Technology Officer Kesavan Sivabalan said, “We know events like these bring people together, and connectivity is a big part of that shared experience. World Cup 2026 will be the first truly digital tournament, with fans largely streaming across phones and smart devices whether on-the-go and in their homes.
With connectivity now central to fans’ experience, our focus is on delivering a consistent, quality network to Malaysians.” Proactive network readiness ahead of peak demand In preparation for the expected high-demand period, CelcomDigi’s 24/7 Network Operations Centre (NOC) will closely monitor network performance throughout the tournament period. The task force brings together network engineers and technical partners to oversee over 18,000 sites nationwide and core network.
Leveraging data analytics and predictive modelling, CelcomDigi has aligned its planning with match schedules and expected user behaviour, implementing several key measures to ensure network resilience, including: Pre-emptive capacity planning and optimisation to manage traffic during match hours;Targeted enhancements at identified high-traffic areas, including residential zones, commercial centres and public viewing locations;Deployment of mobile base stations and optimisation across key sites to strengthen coverage and capacity management;Continuous round-the-clock monitoring and rapid response protocols to address network challenges;Rapid reinforcement of critical infrastructure to ensure network availability and uptime.Supporting customers wherever they are For customers travelling during this period, CelcomDigi has also strengthened its international roaming experience, offering connectivity across over 120 countries worldwide.
This ensures customers can continue to follow matches and stay connected whether at home or abroad. “Preparation is key to ensuring a smooth experience during high-demand periods. We will continue to invest our resources and capabilities to ensure customers continue to enjoy quality connectivity throughout the tournament,” added Kesavan.
CelcomDigi currently operates the fastest, widest and most secure network in Malaysia, covering 97% of populated areas nationwide, and continues to strengthen its network to meet evolving customer needs. Enjoy every match at home or on-the-go For only RM 10, CelcomDigi customers can subscribe to the Unlimited Internet pass and enjoy unlimited internet access from 12am to 12pm for 7 days.
On top of that, customers who subscribe to this pass from 8 June 2026 onwards will also enjoy all-day (24-hour) unlimited internet exclusively for streaming on the RTMKlik app
