KUALA LUMPUR, 8 May 2026 — Tiger Beer, a lager born under the tropical sun and brewed for the heat of Asia, has launched Brewed to Defy the Heat, a campaign rooted in the way Malaysians gather, push through, and make the most of every moment, no matter how hot it gets.
The campaign runs across Klang Valley until 31 May 2026, spanning on-ground experiences and a nationwide outlet promotion across participating restaurants, pubs and bars.
Take on the Heat
At the heart of the campaign is a custom Kombi van designed in collaboration with Malaysian street artist Kenji Chai, known for his bold, character-driven street illustration style that captures everyday Malaysian energy.
At each stop, the Kombi transforms into a hands-on challenge experience, inviting fans to take part in a fast-paced skill activity.
The Kombi van will visit Jaya One, Damansara Heights, Eko Cheras, Bangsar Telawi Street, Pavilion Bukit Jalil and Changkat KL through May, with Johor locations to be announced via Tiger Beer social channels. Outlets are subject to change, so consumers should refer to Tiger Beer social media for the latest participating outlet details.
Keep the Heat Going
The experience extends into participating outlets in West Malaysia, where every purchase earns an entry. One bucket of Tiger Beer bottle earns one entry, while one set of Tiger Draught, one bucket of Tiger Crystal, or Tiger Soju Flavoured Lager earns three entries.
The Art of the Heat
As part of the collaboration, Kenji also painted a themed mural around Brewed to Defy the Heat in the heart of Kuala Lumpur. The mural comes to life in a short film, capturing familiar moments such as time spent with friends, plans that stretch into the night, and everything in between.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
