Martell Redefines Classic Cocktails with a Bold New Experience — “Shockingly Smooth”
Kuala Lumpur, May 2026 — Maison Martell launches Make It With Martell, a global campaign showcasing elevated classic cocktails made with Martell for a smoother, more balanced and flavour-forward experience. In Malaysia, the campaign rolls out across selected bars through an activation and rewards programme that invites consumers into an exciting cocktail journey.
From May to August, Make It With Martell unfolds across a curated network of bars in Malaysia, beginning with Penrose and Lavantha. Penrose, ranked No. 10 on Asia’s 50 Best Bars 2025, and Lavantha, known for its modern, ingredient-led approach, are both founded by Malaysia’s Make It With Martell ambassador, Jon Lee. Each venue will present specially developed menus featuring classic cocktails made with Martell.
Alongside the experience, Martell introduces Swift Rewards, a dedicated rewards programme that invites guests to explore the Make It With Martell journey in a more engaging way. Throughout the campaign, guests can earn points by completing tasks, answering questions, or checking in daily — redeemable for exclusive rewards ranging from Martell bottles and limited-edition streetwear to branded merchandise.
To mark the launch, Martell also introduces a limited-edition streetwear collaboration with Malaysian creative collective Rotten Paradise. Titled Night Shift, the capsule draws from cocktail culture and makes the idea visible beyond the drink — so by the time you order, you already know what to ask for: “Make It With Martell.”
For more information, including participating bars, the Martell rewards programme, and to shop the Night Shift collection, visit https://martell.com/en-my/make-it-with-martell
