Founded in 2003 in the small Bavarian town of Alzenau, Alexander Shorokhoff has built its reputation on a singular conviction: that watchmaking is, at its core, an art form. Two decades on, the brand continues to challenge the boundaries of horology with timepieces that feel less like instruments and more like gallery pieces — ones you can strap to your wrist. The Kandy Fantasy is the brand’s boldest statement yet. A limited edition of just 30 pieces worldwide, it distils founder Alexander Shorokhov’s creative philosophy into something arrestingly tangible — a watch that refuses to play by anyone else’s rules.
“Those who set limits for themselves will never have the courage to imagine.” Alexander Shorokhov, Founder, Alexander Shorokhoff
A Dial That Demands Attention
The Kandy Fantasy wastes no time in making an impression. Its dial centres on a striking black-and-white graphic motif, punctuated by genuine mother-of-pearl appliqués that catch the light with an almost playful shimmer. Even the date display at 6 o’clock gets the same treatment, inlaid with mother-of-pearl in a detail that feels deliberately whimsical rather than merely functional.
Then there are the hands — elongated, architectural forms punctuated by coloured circular cut-outs — and the numerals, positioned with deliberate asymmetry as if to remind the wearer that time, here, is secondary to expression. It is the kind of dial that rewards a second look, and a third.
Form Follows Fantasy
The case is rectangular stainless steel, a shape that immediately sets it apart from the sea of round-cased dress watches that dominate the market. The geometry feels intentional — unconventional enough to signal artistic intent, structured enough to lend the piece a certain wearable elegance. Beneath the dial, the Kandy Fantasy is powered by a Swiss automatic movement — either the ETA 2892 or the SW300 — delivering approximately 42 hours of power reserve. Flip the watch over and you are greeted with a hand-engraved rotor, a reminder that the craftsmanship here extends well beyond what is immediately visible.
For Collectors Who Colour Outside the Lines
With only 30 examples to be made available globally, the Kandy Fantasy is less a product and more a proposition — one aimed squarely at collectors and enthusiasts who regard their watch choices as an extension of their creative identity. It is the kind of piece that does not simply tell time; it tells you something about the person wearing it.
For those in Malaysia, the Kandy Fantasy will be available through Red Army Watches boutiques at Pavilion Kuala Lumpur and 1 Utama Shopping Centre, as well as online at www.redarmywatches.com.my.
- Movement: Swiss Automatic (ETA 2892 / SW300)
- Power Reserve: Approximately 42 hours
- Case: Rectangular stainless steel
- Dial: Black-and-white motif with mother-of-pearl appliqués
- Rotor: Hand-engraved
- Limited Edition: 30 pieces worldwide
- Availability (Malaysia): Red Army Watches, Pavilion KL & 1 Utama; online at redarmywatches.com.my
