Kuala Lumpur: Bold, stylish, and unstoppable; Bolon Eyewear returns this season with a cinematic and spirited new collection that celebrates one to see and be seen in every corner of the world.
Inspired by the visceral rhythm of global cities and the unapologetic individuality of their people, Bolon Eyewear’s Spring/Summer 2025 collection: Sight Unstoppable captures a raw, urban energy that flows into quiet power. Shot against the electric shadows and calm corners of Tokyo, the campaign tells a story of stylish rebellion and quiet confidence, a fashion statement made not in volume, but in vision.
“Each frame in the collection mirrors a city’s soul. We take cues from the vibrant pulse of Marrakech to the refined edges of Queenstown or the effortless cool of Jakarta,” says Thomas Blanloeil, Regional Sales Manager APAC & MEA. Our SS25 Collection Sight Unstoppable is our way of inviting you to express who you are, fearlessly, stylishly and be BOLD, with a pair of frames that reflect your vibe.”
A COLLECTION THAT GOES PLACES — AND TAKES YOU THERE
With over 50 new frames across both sunglasses and optical ranges, the SS25 collection is not about a single hero but it is a celebration of the whole. Each design echoes the textures, light, and spirit of far-flung cities like Amalfi, Dubai, Petra, Zermatt, and Kyoto, truly reflecting their colour palettes and energy infused into each design.
Whether you lean into the misty elegance of Shadow, the vacation-ready vibe of Vacay, or the architectural lines of Istanbul, BOLON frames this season are your passport to style without compromise.
The SS25 lineup champions bold silhouettes, clean contours, and cinematic contrast with no gimmicks, just great design made accessible. Every frame is meticulously crafted to complement modern Asian features and elevate day-to-day wear with a high-fashion sensibility.
FOR THE FEARLESS, THE BOLD, AND THE UNAPOLOGETICALLY STYLISH
Bolon continues to empower a generation of expressive individuals globally and beyond. The SS25 collection is a call to action — a declaration that fashion is not just what you wear, it’s how you see the world.
Available now at A-Look and independent stores across Malaysia. The Sight Unstoppable collection invites you to be BOLD.
