KUALA LUMPUR, 21 August 2025 – Airbnb is teaming up with global K-pop sensation SEVENTEEN to offer guests around the world immersive and unforgettable new ways to experience their next gig-trip.
Expanding on the success of SEVENTEEN’s 10th Anniversary Airbnb Experience launched in Seoul earlier this year, Airbnb has partnered with HYBE and PLEDIS Entertainment to announce an exclusive series of SEVENTEEN-themed Airbnb Experiences. The Experiences launch today in Seoul and will come soon to Los Angeles and Tokyo, timed to SEVENTEEN’s upcoming tour ‘SEVENTEEN WORLD TOUR [NEW_]’.
Kickstarting this September, the Seoul-based series of SEVENTEEN-themed Experiences will provide insider access to two industry professionals instrumental to SEVENTEEN’s phenomenal success: SEVENTEEN’s trusted vocal coach Youngmin Kim, and K-pop dancer and long time choreography partner Youngjun Choi.
“Each Experience is designed to bring fans one step closer to the world of K-pop, guided by industry professionals and inspired by SEVENTEEN’s energy and artistry. With SEVENTEEN’s passionate international fanbase and Airbnb’s global platform reach, our partnership unveils an exciting new way to engage K-pop fans around the world – one that seamlessly blends concerts, travel, and new experiences like never before,” said Lyla Seo, Country Manager of Airbnb Korea.
Experience SEVENTEEN in Seoul
The Experiences will take place in Seoul on September 11 and 12, timed to SEVENTEEN’s home concert dates (September 13-14) in Incheon. Additional details about the Los Angeles (October 16–17) and Tokyo (December 11–12) experiences will be announced in the coming months:
-
Sing like SEVENTEEN with their vocal coach, hosted by Youngmin Kim
- Meet Youngmin Kim, the vocal coach behind some of your favorite K-pop voices like SEVENTEEN. With over a decade of experience in the industry, Youngmin has trained and elevated the vocal techniques of some of HYBE MUSIC GROUP’s biggest K-pop groups including SEVENTEEN. Step into the heart of K-pop fandom with this 90-minute immersive vocal experience inspired by the electrifying energy of SEVENTEEN concerts and the iconic fan ritual that defines them: 떼창 (dde chang).
-
Get in the studio with SEVENTEEN’s choreographer, hosted by Youngjun Choi
-
Hit the dance floor with Youngjun Choi, one of K-pop’s biggest and most respected choreographers. Youngjun has created over 700 routines for top-tier K-pop acts including SEVENTEEN, and was awarded the Prime Minister’s Award for Popular Culture and Arts in 2020 honoring his impact on Korea’s creative industry. In this 90-minute dance workshop, you’ll break down the signature moves from one of SEVENTEEN’s top hits and discover the meaning, intention, and precision behind every step. Whether you’re channeling the explosive power of “Super” or the joy of “VERY NICE”, this is your chance to embody the energy and discipline that define SEVENTEEN’s performance style!
-
Each experience will cost 70,000 KRW. Bookings go live on 23 August, 10 AM KST.
Guests who book a SEVENTEEN-themed Airbnb Experience for September 11 or 12, or an Airbnb stay in Korea commencing between September 1-14, may be eligible to receive a SEVENTEEN Airbnb ‘passphoto’ package comprising 12 unreleased SEVENTEEN ‘passphotos’ and a special Airbnb passport1. Passphotos packages will be available for in-person pick-up at SEVENTEEN’s Incheon concert venue.
A New Way to Explore Seoul
“Every year, fans travel around the globe to watch their favorite K-pop artists light up the stage,” said Jason Jaesang Lee, CEO of HYBE. “We are excited to join forces with Airbnb to explore new ways to take the fan experience beyond the concert venue, and to the next level. Through this meaningful partnership, we look forward to offering deeper connections to our vibrant K-pop community, and turning every concert trip into a truly unforgettable experience.”
According to a recent Airbnb survey, over 70 percent of travelers said they often book an experience when they travel2. This comes as Airbnb introduces completely reimagined Airbnb Experiences – including Airbnb Originals, extraordinary experiences hosted by the world’s most interesting people and designed exclusively for Airbnb.
Beyond participating in SEVENTEEN-themed Airbnb Experiences, K-pop fans traveling to Seoul can jazz up their stay with one-of-a-kind experiences that capture the city’s vibrant and dynamic spirit. From cooking with award winning chefs to hand-throwing Korean pottery, K-pop fans can check out these Airbnb Originals on their next trip:
1 For Terms and Conditions, see https://www.airbnb.com/e/seventeenseoul2025
2 Based on a nationally representative online survey commissioned by Airbnb and conducted by Focaldata between March 5th and 14th 2025 of 27,198 adults across 29 markets.
