KUALA LUMPUR, 23 DECEMBER 2024 – Pavilion Kuala Lumpur’s ‘Christmas Enchantment’ celebration unveils a dazzling 3D Augmented Reality (AR) Christmas Spectacle displayed across two giant LED screens at Pavilion Elite and fahrenheit88.
From now until 25 December 2024, shoppers can experience the magic of Christmas featuring Santa and his reindeer, brought to life with immersive AR technology.
The captivating one-minute show begins with a curtain of snow as Santa peeks out to wave hello at shoppers before going to work at the Christmas Factory. While Santa is hard at work, Rudolph mischievously wanders away from the herd and sleigh to wave at shoppers. Santa gathers all the presents, hops into his sleigh, and soars through the snow-filled sky, leaving behind a cascade of gifts and a special message from Pavilion KL wishing everyone a Merry Christmas.
The AR spectacle complements the festive decorations around Pavilion KL’s Crystal Fountain perfectly, in line with this year’s ‘Christmas Enchantment’ theme. Nightly snowfall adds a touch of Christmas magic to the heart of Kuala Lumpur, with mesmerising shows at 8:00 PM and 8:30 PM.
Building on its legacy of innovation, Pavilion KL remains at the forefront of immersive shopper experiences. In 2021, Pavilion KL earned global acclaim with its award-winning 3D Golden Bull animation for Chinese New Year, the first of its kind in Malaysia, emphasising Pavilion KL’s commitment to blending tradition with technology. The 2024 Christmas Enchantment AR experience promises to set a new standard for immersive holiday celebrations.
