NOT YOUR ORDINARY CHRISTMAS? MUST BE A JAMESON

KUALA LUMPUR, 21 NOVEMBER: Forget everything you know about holiday traditions—Jameson is rewriting the playbook with “Jingle in The Court”—its very own pickleball Christmas social. Taking over Pickle Social Club, Bukit Kiara at Kuala Lumpur Golf & Country Club (KLGCC) on 14 Dec 2024, this one-of-a-kind event brings together the excitement of a pickleball tournament, exclusive streetwear drops, and live music to keep the energy alive all night. Come for the game, stay for the vibe, and leave with stories to remember.

Jameson’s Christmas celebration will be in a league of its own—serious in the making, but never in the telling. Collaborating with Kuala Lumpur’s leading “act local, think global” lifestyle and sneaker multi-label store, HUNDRED PERCENT (HDPC), Jameson will debut the HDPC x Jameson Collection. This exclusive line of jerseys, visors, caps, totes, and tees blends court-ready energy with streetwear swagger that will be dropping at ‘Jingle In The Court’ on  14 Dec showcasing the full collection, so make sure to grab it while you can as stocks are limited. The collection will be  available online at HDPC’s website from 15 Dec onwards while stocks last. Purchase a bottle of Jameson and get a complimentary personalised jersey with your name on the back. If you know, you know.

Think you’re up for the challenge? Grab your partner and join the Jameson Mixed Doubles Pickleball Tournament—the main highlight of the day! Kicking off at 2 PM, this high-energy competition is open to all non-Muslim players aged 21 and above. Each team of two—consisting of one male and one female—can bring as many guests as they’d like to cheer them on.

The Grand Prize includes a set of HDPC pickleball paddles, two personalised Jameson jerseys, a cap and visor, a pair of tote bags, two tees, and two bottles of Jameson. The Second Prize features a pair of Jameson jerseys, a cap and visor and two bottles of Jameson. The Third Prize winner will receive a cap, visor and a pair of tote bags along with Jameson of course! Don’t miss your chance to compete for these incredible prizes and celebrate in style.

No experience? No problem. Jameson invites pickleball enthusiasts and curious newcomers to join the Jameson Fun Play sessions designed to offer a fun and inclusive environment for first-timers and casual players alike from 2 PM to 9 PM. Each session is limited to 30 minutes per group. With everything from paddles to balls provided, it’s all about showing up, playing, and enjoying the Jameson experience.

For spectators, the lively energy from the courts sets the perfect stage for an unforgettable night. Jameson is transforming Pickle Social Club into a sonic playground, featuring a curated lineup of Malaysia’s most beloved artists. From 5 PM to 11 PM, the evening’s lineup delivers a vibrant mix of talent, starting with Claudia Tan, the pop princess who is Malaysia’s first Jameson Distilled Sound alumni, followed by Adriel and  Crinkle Cut. The energy ramps up as DJ duo Roshan & Lzzy take the stage, with DJs Reeve and Melissa Jo closing out the night in style. Expect an electrifying mix of singalong Christmas tunes, indie-pop, R&B pop, disco, house, hip-hop, and open-format beats—ending the party with a bang.

Accompanying the night’s captivating tunes is Jameson signature flavours. Jameson ginger ale & lime cocktail  pairs perfectly with Smokey BBQ bites from Noa Restaurant. Along with a specially created pickleball cocktail menu from Noa bar like Jameson pickle back shots to keep the party going all night long.

How to Get Involved:

Jameson Pickleball Tournament

• Tournament registration opens 28 Nov 2024:
  • Secure your spot by purchasing two bottles of Jameson Irish Whiskey 70cl, or two bottles of Jameson Irish Whiskey 70cl Gift Pack with Jameson Fairy Lights via Pernod Ricard Malaysia’s official store on Shopee or Lazada.
  • Select “pickleball tournament” at checkout and upload your receipt on the Jameson website. Bottles purchased online can either be delivered to your doorstep or collected on the event day.
• Alternatively, register by purchasing one bottle of Jameson from Noa Restaurant at Pickle Social Club, Bukit Kiara, KLGCC, and upload the receipt on the Jameson website.
  • Registration is subject to availability with only 20 team slots available, registration is on a first-come, first-served basis, so early sign-ups are highly recommended.
  • Each team must form a mixed doubles pair comprising one male and one female. & players must be over the age of 21 & non-Muslim.

Jameson Fun Play:

• Reserve your 30-minute slot by pre-registering on Jameson’s website.
• Or sign up on-site to be added to the waiting list during the event, allocated on a first-come, first-served basis.
• Two courts will be reserved for players who pre-register online, while the other two courts will operate for on-site signups.
• Slots are available from 2 PM to 9 PM and are limited to one slot per team. Spaces will be allocated on a first-come, first-served basis.

The Afterparty

• RSVP on Jameson’s website for complimentary entry and enjoy full access to the event, from 2 PM to 11 PM. Terms and conditions apply.

Jameson encourages everyone to drink responsibly. Through Pernod Ricard’s ‘Drink More Water’ campaign, we remind you to stay hydrated, make smart choices, and savour the moment responsibly—because the best nights are the ones you’ll remember.

Mark your calendars, rally the crew, ditch the ordinary and do the holidays right. This Christmas, It Must Be a Jameson.

Pickleball Tournament Programme:

• 2:00 PM: Check-in and warm-up
• 3:15 PM – 5:45 PM: Round Robin matches on 4 indoor courts
• 6:00 PM – 8:00 PM: Quarterfinals, semifinals, and finals
• 8:00 PM – 9:00 PM: Prize ceremony and photo session

Set List:

• 5:00 PM – 5:45 PM: Claudia Tan
• 6:00 PM – 6:45 PM: Adriel
• 6:45 PM – 7:15 PM: Crinkle Cut
• 7:15 PM – 8:00 PM: Break
• 8:00 PM – 9:00 PM: Roshan & Lzzy
• 9:00 PM – 10:00 PM: DJ Reeve
• 10:00 PM – 11:00 PM: Melissa Jo (MJ)

For more information visit website, follow instagram. For high-res images, artist bios and other media collaterals, visit: https://bit.ly/JamesonChristmas2024

For interview and media queries, please contact Commas PR:

Must Be A Jameson

When John Jameson created Jameson Irish Whiskey, he created the world’s biggest family – that all shared his spirit, and we’re not just talking about the whiskey! People across the globe who have never set foot in Ireland, but still feel part of the family. You don’t have to look far to find a Jameson, in fact, if you’re reading this, you probably are one. A tribe of like minded people who go through life, not taking themselves too seriously – living fearlessly and having a laugh along the way. The crafters, the grafters. The ones who pull up a chair to the good times, and the bad. The ones that always seem to come through – no matter what. That person, well They Must Be A Jameson! It’s not a conventional family – but what family today is?

So pull up a chair, pour yourself a Jameson, and welcome to the world’s biggest family.

DRINK MORE WATER

Amidst the fun, nostalgia and epic moments, Pernod Ricard reminds consumers to stay hydrated and enjoy responsibly by drinking more water. As part of its ongoing commitment to promoting responsible drinking, Pernod Ricard’s ‘Drink More Water’ campaign will be present throughout the Jameson REWIND campaign, emphasising on the importance of making the right choices for a truly fun night to remember. ‘Drink More Water’ was first introduced in Malaysia last year with the goal to reach at least 5.7 million consumers through digital and on-ground activations.

For more information on the Pernod Ricard ‘Drink More Water’ campaign, visit https://drinkmorewater.asia/