Kuala Lumpur, October 28, 2024 – Southeast Asia’s largest online fashion, beauty and lifestyle destination, ZALORA, is thrilled to welcome Korean icon Jeon Somi’s beauty brand GLYF just in time for ZALORA’s 11.11 festivities. Known for her vibrant personality and creativity, Jeon Somi has co-created GLYF with global beauty platform Beaubble to bring beauty enthusiasts bold, fun, and innovative, high-quality products. Each product in the GLYF line invites users to explore their own unique “glyphs” through whimsical and expressive makeup.
Among the debut products, GLYF introduces its award-winning Illuete Highlighter Palette, priced at MYR139 and the GLYF Hydrocolloid People Patch with fun and unique shapes like hearts, cherries, and ribbons, priced at MYR55, as seen from major K-pop celebrities such as Le Sserafim, Twice, and MEOVV to name a few.
From now until the end of ZALORA 11.11, GLYF is offering an exclusive introductory discount of 15% OFF on all orders!
Developed in South Korea’s leading beauty labs, GLYF is grounded in high-quality formulas and unique design concepts that embody Jeon Somi’s distinct style. From product development to brand design, Somi has been involved at every step, sharing glimpses of the brand’s journey with her social media followers over the past months.
“I am beyond excited to introduce GLYF to my fans in Southeast Asia exclusively through ZALORA. This launch is a dream come true, and I’m so proud of what we’ve created with my community. I can’t wait to see how everyone expresses themselves with GLYF!” said Jeon Somi.
Achint Setia, Chief Revenue & Marketing Officer of ZALORA, shared his excitement for the partnership: “We’re thrilled to partner with Jeon Somi and Beaubble to bring GLYF to beauty lovers in Southeast Asia. At ZALORA, we’re committed to delivering the most exciting beauty brands, and this launch allows us to cater to the growing demand for Korean beauty products.”
HeeKyeong Seo, Co-founder of Beaubble also expressed enthusiasm, stating, “Expanding into Southeast Asia with GLYF from Jeon Somi is the perfect kick-start to our exclusive partnership with ZALORA, and we’re excited to bring the essence of Korean beauty to a new audience. This is just the start as we have a lot more K-beauty brands on the way!”
SHOP GLYF EXCLUSIVELY ON ZALORA AT https://www.zalora.com.my/glyf-on-zalora/
