Kuala Lumpur, 15 July 2024 – The Laughing Cow, one of the World’s leading cheese
brands, is shaking up the snacking scene with the launch of a first-of-its-kind product by
its brand, The Laughing Cow Cheez Dippers.
The Laughing Cow Cheez Dippers offer a fun and convenient snack experience by
pairing crispy breadsticks with creamy cheese. Available in two exciting flavours –
Strawberry and Blueberry – they bring a burst of fruity goodness to on-the-go snacking.
These new flavours expand on the success of the original cheese dip, elevating the
snacking experience.
At The Laughing Cow, we are committed to providing healthy snacking products that are
accessible, delicious, and nutritious, in line with our philosophy of ‘for all for good’,” says
Alamjit Singh Sekhon, General Manager, South East Asia. “Our range of products
caters to diverse consumer needs, and The Laughing Cow cheese is a nutritious delight
crafted from high-quality dairy ingredients at Bel factories worldwide.
The Laughing Cow Cheez Dippers goes beyond just taste. It is also a healthy option,
featuring natural food colours derived from real fruits and cheese made from cow’s milk.
With the Southeast Asian snack market projected to exceed $5 billion by 2029, these
Cheez Dippers are set to attract health-conscious consumers. Packaged for ultimate
convenience, each product is individually sealed and perfectly portioned to satisfy
hunger pangs and keep smiles throughout the day.
“This launch underscores The Laughing Cow brand’s commitment to being an
innovative leader in the healthy snacking space. Globally, Bel has a wide product
assortment, and we will keep introducing relevant products as and when the market is
ready for them. We aim to drive growth in Southeast Asia, expanding our presence and
meeting the increasing demand for our innovative snacks,” adds Alamjit.
The fun and delicious Cheez Dippers will be available in all major supermarkets from
July 2024 onwards. For more information about Bel Groupe and its Cheez Dippers line,
please visit thelaughingcow-sea.com/ms/
