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KUALA LUMPUR, 10 November 2017 – The games community in Malaysia and the Southeast Asia will benefit from closer regional collaborations and support from corporate partners including Google, Sony Interactive Entertainment, Unity Technologies and Media Prima Labs. Announced by the Malaysia Digital Economy Corporation (MDEC) at its third annual LEVEL UP KL 2017 Conference on Wednesday, the agency said that the collaborations are part of Malaysia’s effort in building a vibrant ecosystem for the regional games development industry in Kuala Lumpur.

Photo 1: MDEC and its partners at the partnership announcement ceremony at LEVEL UP KL2017 (from left) Alvin Juban, President & Chairman, Game Developers Association of the Philippines (GDAP), Nicholas Sagau, Group General Manager, Media Prima Labs and Operations of Media Prima Digital; AJ Ajisan Azizuddin, Director, iCandy Interactive Limited; Kellie Liu, Project Manager, Taipei Computer Association; Irene Umar, Managing Partner, Discovery Nusantara Capital (DNC); Mohan Low, ‎Head of Interactive Media, MDEC; Hasnul Hadi Samsudin, Vice President of Creative Content & Technologies, MDEC, Yumiko Imaizumi, Incubation Manager, Tokyo Contents Incubation Center (TCIC); Arata Naito, Head of Product Management, Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES); Boon Yi Fei, Field Engineer, Unity Technologies; and Kimberley Chong, Community Manager, UOA Komune
Photo 1: MDEC and its partners at the partnership announcement ceremony at LEVEL UP KL2017 (from left) Alvin Juban, President & Chairman, Game Developers Association of the Philippines (GDAP), Nicholas Sagau, Group General Manager, Media Prima Labs and Operations of Media Prima Digital; AJ Ajisan Azizuddin, Director, iCandy Interactive Limited; Kellie Liu, Project Manager, Taipei Computer Association; Irene Umar,
Managing Partner, Discovery Nusantara Capital (DNC); Mohan Low, ‎Head of Interactive Media, MDEC; Hasnul Hadi Samsudin, Vice President of Creative Content & Technologies, MDEC, Yumiko Imaizumi, Incubation Manager, Tokyo Contents Incubation Center (TCIC); Arata Naito, Head of Product Management, Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES); Boon Yi Fei, Field Engineer, Unity Technologies; and Kimberley Chong, Community Manager, UOA Komune

These cross-border collaborations with games associations and corporate partners from Japan, Taiwan, the Philippines, and Indonesia will see the countries working together to drive the content creation business through talent development, ecosystem funding, community acceleration and global outreach.

Speaking at the event, Kellie Liu, Project Manager, Taipei Computer Association said “It is a great honour for us to be here, participating in LEVEL UP. Thanks to MDEC, Taipei Game Show has been partnering LEVEL UP since 2016. With this partnership, we hope to enhance the games industry communication between Taiwan and Malaysia, and help them to find more business opportunities.”

At the event, MDEC also spoke of LEVEL UP Inc, an incubator space for starting game makers, indie developers and small to medium game start-ups, that will provide comprehensive support for talent development and business enhancements, complete with a customised brainstorming room, and high-end games lab. LEVEL UP Inc is a joint initiative with UOA Group, located on the same floor with the company’s newly opened co-working space, Komune. The facility will see technology and games partners like Google, Sony Interactive Entertainment, Unity Technologies and Media Prima Labs coming in to provide resources and platforms for cutting-edge games development.

Sharing on their involvement with LEVEL UP Inc, Arata Naito, Head of Product Management, Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES) said that the company sees high potential in Malaysia, having contributed to the development of several AAA games including Uncharted 4, Street Fighter V, Monsters of the Deep and Final Fantasy XV. The company will be providing LEVEL UP Inc with PlayStation 4 development kits to encourage Malaysia developers to create more games for the PlayStation 4.

SEA Game Award Winners Announced

At the event, MDEC also announced the winners of its inaugural Southeast Asia Game Award. Oorganised by MDEC and supported by Media Prima Labs, the award recognises the outstanding, artistic, creative, technical and gameplay achievements in the games industry in the South East Asia Region.

Divided into two sections, the first part of the award celebrated top three winners from the SEA Game Jam session – a 36-hours game jam, organised by MDEC and the Malaysian chapter of International Game Developers Association (IGDA Malaysia), which saw promising games developers from the region create games in a collaborative environment under a tight deadline. Powered by Media Prima Labs, the challenge this year was to create mobile apps based on Media Prima’s Ejen Ali or Mak Cun.

After a rigorous judging session involving 87 participants and a total of 21 games submission, team #16 were announced as first place winners. Coming in second is team #5, followed by team #18 in third place. The winners – a mix of participants from Malaysia and Indonesia – brought back cash prizes worth RM16, 000, 1-year subscription of Adobe Creative Cloud, and will have the opportunity to fine tune their games for further development with the support from Media Prima Labs. Fist place winner, team #16 also received the latest EPSON Moverio BT-300 developer edition smart glasses.

Photo 4: SEA Game Jam winners pictured with MDEC and sponsors at the award ceremony on Wednesday
Photo 4: SEA Game Jam winners pictured with MDEC and sponsors at the award ceremony on Wednesday

The SEA Game Jam winner details are as below:

No Name Country Role
Grand Prize Winner – Team 16
1 Lai Ze Ren Malaysia Programmer
2 Teo Jia Luen Malaysia Programmer
3 Rizal Saputra Indonesia Designer
4 Kevin Yeoh Lai Chuan Malaysia Artist
Second Prize Winner – Team 5
1 Nikko Soetjoadi Indonesia Designer
2 Hafiz Azman Malaysia Programmer / Composer
3 Ng Chen Hon Malaysia Programmer
4 Khairool Bakhtiar Bin Baihaqi Malaysia Artist
5 Razanil Farda Indonesia Artist
Third Prize Winner – Team 18
1 Everaldo Sembiring Indonesia Programmer
2 Mohamed Affian bin Che Mohamed Onn Malaysia Programmer
3 Nabilah Raihan Zakaria Malaysia Artist
4 Arif Budiman Indonesia Programmer

The most anticipated announcements followed, as LEVEL UP KL announces the winners of the SEA Game Award, involving over 75 game submissions – published and unpublished – from various indie game developers, studios, game publishers, and students across the region. 30 games were shortlisted as finalists to compete in the 10 award categories.

SEA Game Award winners pictured with award presenters; (left pic) Malaysia’s Common Extract won the Audience Choice Award with their Ejen Ali : Emergency game (right pic) Indonesia’s Toge Productions won big with three awards including Best Visual Art, Best Gameplay, and the coveted Grand Jury Award
SEA Game Award winners pictured with award presenters; (left pic) Malaysia’s Common Extract won the Audience Choice Award with their Ejen Ali : Emergency game (right pic) Indonesia’s Toge Productions won big with three awards including Best Visual Art, Best Gameplay, and the coveted Grand Jury Award

The full list of SEA Game Award winners are as below:

Category Game Studio/developer Country
Best Technology Award Project Xandata The Studio of Secret6 Inc. Philippines
Best Visual Art My Lovely Daughter Toge Productions Indonesia
Best Gameplay Infectonator 3: Apocalypse Toge Productions Indonesia
Best Audio Rhythm Doctor 7th Beat Games Malaysia
Best Storytelling Simulacra Kaigan Games Malaysia
Best Innovation Simulacra Kaigan Games Malaysia
Best Rising Star Re:Legend Magnus Games Studio Sdn Bhd Malaysia
Best Student Game Apploid: Ballfare One Last Game Production Malaysia
Audience Choice Ejen Ali : Emergency Common Extract Malaysia
Grand Jury Award Infectonator 3: Apocalypse Toge Productions Indonesia

Each category winner received a trophy from MDEC and 1-year Adobe Creative Cloud Software subscription sponsored by Adobe.

For more information on LEVEL UP KL 2017, please visit the official website at http://levelupkl.com/.

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