Aiming to engage more customers through its Omni-channel strategy
MALAYSIA, 31 OCTOBER 2017— Reebonz is proud to announce the opening of their flagship store in Kuala Lumpur, Malaysia. Strategically located at the heart of the city’s shopping district, the newly opened 4,000 square feet physical store is the third in the world after their flagship stores in Singapore and Australia.
The store’s architecture reflects the brand’s take on modernity with a sleek minimalistic design and gold accents. Reebonz, being the largest luxury e-tailer in Southeast Asia, constantly innovates to provide their customers with consistent and complementary services across all touch points by anticipating their needs through holistic use of customer data and providing experiential relevance to targeted audience segments.
Reebonz has not only provided customers with a trusted platform to buy and sell luxury but gives access to the widest range of products across more than 500 designer brands. Customers have the option to browse and shop on the go through its mobile app for iOS and Android and now, have an added channel of experience with its physical store. This further delivers its promise of convenience through an Omnichannel strategy.
“With this new store, we aim to empower our customers by providing them a more seamless user experience, giving them more control in their buying process,” said Ms. Nupur Sadiwala, Head of Corporate Development and Strategic Projects. The Reebonz store in Kuala Lumpur will be the first of its kind, allowing customers to purchase online and self-collect at the store, giving them more flexibility on available collection options.
Going big on Omni-channel marketing, Reebonz has leveraged on technology to bring about smart targeting to its customers. “Through data analytics, we are able to better understand and predict our customers’ shopping preferences. This ensures communication is relevant and timely through their channel and device of choice. Our goal is to help them make the most informed choices before their purchase decision – weaving valuable moments across every shopping experience they have with us,” said Ms. Sharanjit Kaur, Senior Manager, Global Marketing.
Apart from shopping the widest range of new and pre-owned luxury pieces from Reebonz and international boutiques featured on its platform, customers are given easy options to sell their luxury items back to Reebonz.
Closets — a stand-alone do-it-yourself app allows customers to sell their pre-owned luxury products to a community of over 4 million like-minded fashion consumers. Its White Glove Service provides end-to-end premium concierge service that provides convenience to sellers from pick-up, authentication to delivery. The recently launched ‘Sell Back’ function on the site provides a one-click option for customers to sell their previous Reebonz purchase back for payment in credits that can be used to offset their next purchase.
With the opening of this store in Malaysia, Reebonz hopes to capture a wider market share especially with millennials that continue to make up a growing segment of their customer base. Malaysian customers today are tech-savvy and rely on online reviews and word-of-mouth recommendations before making their purchase decisions. “By having a physical store in the heart of Kuala Lumpur, customers are able to come by and see the range of products we carry and do their own research before making their final purchase decision. Reebonz is their one-stop luxury shopping destination which understands their browsing patterns and provides them with the sense of trust in making their luxury purchase, no matter where they are,” said Ms Nupur Sadiwala.
By leveraging on its physical store, Reebonz plans to effectively create increased awareness around its brand. With its luxury ecosystem in play, customers will come to realize the benefits of an omnipresent brand that offers solutions at every stage of their luxury consumption journey.