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Kuala Lumpur, July 22, 2016 – Today Google Malaysia released its YouTube Ads leaderboard for the months of January-June 2016 for Malaysia. This list represents the 10 ads on YouTube that resonated most with audiences across the country over the first six months of this year. This leaderboard celebrates the brands that performed best in Malaysia through a combination of popularity and promotion.

These are the Top 10 ads:

#
Brand
Title
Media and Creative Agency
1
Petronas
Media: Zenith Media
Creative: Leo Burnett
2
Watsons Malaysia
Media: OMD
Creative:
3
McDonalds Malaysia
(0:33)
Media: OMD
Creative: Naga
4
Old Town White Coffee

Promosi OLDTOWN White Coffee Junior Meal Series dan Boboiboy (0:30)

Media: Mindshare
Creative:Integus
5
BSN Malaysia
Media: Fisherman
Creative: Fisherman
6
LEGO
7
Samsung Malaysia
Media: Starcom Malaysia
Creative: Leo Burnett
8
Ju Xiang
9
Gameview International
10
KFC Malaysia
Media: Universal McCann
Creative: Naga

Top trends from this half-year leaderboard:

  • Seizing the seasonal moment. Chinese New Year ads make up half of the list, reiterating how important the annual festive occasion is for brands. By turns inspiring, comedic or heart wrenching these mostly long form ads did really well to engage viewers festive mood.
  • Collectables and movie tie-ins. Angry Birds and Boboiboy fans don’t mind grabbing meals at specific outlets especially when it comes with limited-time collectables in the middle of their respective blockbuster movie tie-ins.
  • Lights, camera, ads! What’s really striking about many of these ads is their cinematic quality with carefully crafted shots and thoughtful voiceover, they play more like short films. If brands focus on telling stories first and selling as an afterthought, people will even choose to watch their ads.
These ads show the amazing creativity alive today in the Malaysian ads industry — and it’s creativity that would not exist without digital’s “canvas”. Sometimes digital can seem to be all about technology, but the real promise of digital video ads is that it frees up brands and agencies to spend more time doing what they do best — getting creative — leaving computers to figure out the hard stuff like when and where to show an ad.

This December 6-8, we’ll be holding our first ever YouTube Week Malaysia to celebrate the brands, local and international content, as well as many of the talented creators that make the platform a daily destination for entertainment, information and education. During this period we’ll also host the YouTube Malaysia Ads Awards 2016, where we’ll award the top ads of the year across 10 categories. To find out more and nominate ads, please visit our event page.

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